Template Messaging
Use approved message templates for business-initiated communication such as marketing updates, service alerts, reminders and follow-ups to opted-in customers.
Business Messaging
WhatsApp Business API for Scalable Customer Communication
WEB ASP SDN BHD can position WhatsApp Business API as part of a broader business communication environment for customer notifications, support workflows, automation and system integration.
Move Beyond Manual Messaging
WhatsApp Business API is designed for companies that need structured, high-volume and system-driven customer communication instead of only one-user manual messaging.
OTP and TAC
Send authentication messages such as one-time passwords, TAC codes and account verification notices through a business messaging channel.
Automation and AI Chatbot
Support common customer enquiries with chatbot workflows, guided responses and human handoff where a live agent needs to continue the conversation.
API and CRM Integration
Connect messaging workflows with CRM, ERP, e-commerce or internal systems using API and webhook-based integration where suitable.
Message Categories
Common WhatsApp Business API Use Cases
Meta classifies WhatsApp Business messages into categories such as marketing, utility, authentication and service conversations. These categories help businesses plan the right type of customer communication and consent workflow.
Marketing
Promotions, campaign updates, loyalty communication and re-engagement messages for customers who have opted in.
Utility
Order updates, appointment reminders, payment alerts, delivery notifications and other transactional messages.
Authentication
OTP, TAC, login verification and transaction verification messages that support account security workflows.
Service
Customer-initiated support conversations handled by agents, automation workflows or a combination of both.
Business Features
Product positioning can include practical messaging features required by sales, support, operations and digital service teams.
Rich Media Support
Send approved images, videos, documents, location information and interactive message options where supported.
Multi-Agent Inbox
Allow customer service users to handle conversations under a shared business communication workflow.
Delivery and Analytics
Track delivery status, message activity and response performance through available reporting tools.
Malaysia and International Reach
Plan messaging for Malaysian customers and selected international destinations according to account setup, policy and pricing requirements.
Compliance-Conscious Setup
Plan Consent, Templates and Integration Properly
WhatsApp Business API should be deployed with proper customer consent, approved templates, clear opt-out handling and secure integration practices. WEB ASP SDN BHD can discuss the product together with voice, PBX and business communication requirements.
- Review business messaging objective, audience and consent process.
- Plan templates for OTP, alerts, reminders, support or campaign needs.
- Coordinate chatbot, CRM, webhook or multi-agent workflow requirements.
- Position WhatsApp messaging together with PBX, SIP trunk and office communication where suitable.